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Show Me the Money by Jack J. Phillips and Patricia Pulliam Phillips

Show Me the Money

Best Seller
Show Me the Money by Jack J. Phillips and Patricia Pulliam Phillips
Hardcover $34.95
May 13, 2007 | ISBN 9781576753996

Also available from:

  • May 13, 2007 | ISBN 9781576753996

    Also available from:

*This title is not eligible for purchase to earn points nor for redemption with your code in the Reader Rewards program

Product Details


Show Me the Money answers the accountability questions for any program, project, or meeting. [It] provides a comprehensive method for showing the monetary success of meetings or events—or any program in any organization—using concrete measures in terms that any businessperson can understand.”
— Deborah Sexton, President and CEO, Professional Convention Management Association

“A great resource. Show Me the Money provides a clear understanding of how to forecast and measure the value of a project before it is developed and implemented.”
— Jan Dehesh, former Vice President/CIO Qualcomm, Inc., CEO, Dehesh International, Inc.

“With a step-by-step approach to calculating ROI and examples drawn from various fields and industries, this book gives you the tools to confidently support and evaluate any marketing program with your top executives.”
— Paula Crerar, Vice President of Marketing, nTAG Interactive

"Provides practical guidance on a topic that many find as easy as rocket science to understand—that is, showing the value in evaluation. You need this book!"
— William J. Rothwell, Ph.D., SPHR, Professor, The Pennsylvania State University and President, Rothwell & Associates, Inc

Table Of Contents

Chapter 1: The Value Evolution
Chapter 2: The ROI Methodology: A Brief Overview
Chapter 3: Project Needs and Objectives: Ensuring Business Alignment
Chapter 4: Reaction and Perceived Value
Chapter 5: Learning and Confidence
Chapter 6: Application and Implementation
Chapter 7: Impact and Consequences
Chapter 8: Isolation of Project Impact
Chapter 9: Show Me the Money: Converting Data to Money
Chapter 10: The Intangible Measures
Chapter 11: Project Costs and Calculating ROI
Chapter 12: The Business Case: Forecasting Value, Including ROI
Chapter 13: Results Reporting
Chapter 14: Implementing and Sustaining ROI
About the Authors

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