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Changing How the World Does Business by Roger Frock
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Changing How the World Does Business

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Changing How the World Does Business by Roger Frock
Hardcover $29.95
Oct 15, 2006 | ISBN 9781576754139

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  • Oct 15, 2006 | ISBN 9781576754139

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"This book is the manual for entrepreneurs with big dreams. Frock has documented, through personal experience and painstaking research, one of America's most successful start-ups. He provides the critical ingredients for bringing a major dream to life—no matter what the business or endeavor."
— Michael Basch, CEO, Nature's Lighting, author of Customer Culture: How FedEx and Other Great Companies Keep the Customer First Every Day

“Early on, Frock recognized the value of international service and calculated that the global market would eventually need and support the FedEx business model. We worked closely with him to establish their first cross border network between the US and Canada. His vision helped us to become the most successful player in the Canadian market.”
— Simon Caviezel, President and CEO, Cansica, Inc., Federal Express Canadian Licensee

“[This book] explains the vital importance that enthusiasm and passion play in people who tackle seemingly overwhelming obstacles and find a way to make it work. In many ways, the Porsche turnaround that I [led] in the 1980s was an application of the management concepts detailed in Changing the Way the World Does Business. Properly applied, these concepts can people to rise to a performance level that achieves business miracles in an increasingly competitive world.”
— Peter W. Schutz, former head of Porsche

“The success-laden secrets of a corporate giant’s heart and soul are revealed as Frock shares his personal experiences and entrepreneurial views with a keenness that is at once exciting and enlightening… Changing How the World Does Business reflects [Frock’s] ethical nature from which success of gigantic proportions was realized as the global giant known to us all as FedEx.”
— Linda G. Sapia, former Manager, FedEx

“Tomorrow’s leaders will be encouraged by this exciting succession of experiences that ‘Changed the Way the World Does Business.’”
—The Honorable Roger W. Kallock, former Deputy Under Secretary of Defense, Logistics and Material Readiness, and Chairman, Chagrin Consulting Associates

Table Of Contents

Foreword by Charles Lewis Lea, Jr.
Introduction: A Case History of Courage and Tenacity

PART I From Skepticism to Affirmation: Before May 1972
1 The Trail of Inspiration
2 Checking with the Experts
3 Feeling More Comfortable
4 This Dog Might Hunt!
5 An Irrational Decision
6 Kick the Tires, Light the Fires

PART II Naïve Optimism: May 1972 to March 1973
7 A Climate of Chaos
8 Looking for a Few Good People
9 Mr. Smith Goes to Washington
10 The Humble House Gang
11 Good-bye, Little Rock—Hello, Memphis
12 The Company Lodestar
13 More Obstacles

PART III Within an Inch of Failure: March 1973 to May 1974
14 Let’s Call it a System Test!
15 The Marine Corps Boot Camp Mode
16 An Inauspicious Beginning
17 Rescue at the Edge of a Precipice
18 Light at the End of the Tunnel
19 A Little Help from Our Friends
20 Summoned to a Special Meeting

PART IV One for All and All for One: June 1974 to May 1978
21 A General in the Guerrilla Camp
22 Fund-Raising—Round Three
23 America, You’ve Got a New Airline
24 A Threatened Resignation
25 Three Division Offices
26 Just Step out of the Way

PART V Transformation and Separation: May 1978 to January 1982
27 From Caterpillar to Butterfly
28 Mach 1 to Idle
29 Concordes, Dirigibles, and Separation

PART VI A New Model for Success
30 People Are the Wind beneath Our Wings
31 Changing How the World Does Business
Appendix: Time Line for the Startup, 1971 to 1982
About the Author

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