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Framing the Future by Bernie Horn
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Framing the Future

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Framing the Future by Bernie Horn
Hardcover $24.95
Dec 31, 2007 | ISBN 9781576754597

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  • Dec 31, 2007 | ISBN 9781576754597

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Product Details


“Every football player requires a playbook from their coach. For public servants with progressive values, author Bernie Horn is our coach and Framing the Future is our playbook.”
—Congressman Kendrick B. Meek

“This is a great book! Bernie explains values and framing in a practical way that every activist can use. If you liked George Lakoff’s Don't Think of an Elephant, you'll love this."
—Celinda Lake, President, Lake Research Partners, and coauthor of What Women Really Want: How American Women Are Quietly Erasing Political, Racial, Class, and Religious Lines to Change the Way We Live

“Bernie Horn’s Framing the Future is a brilliant analysis of political processes and communication and an essential tool kit for every progressive politician, activist, and interested voter!”
—Thom Hartmann, Air America Radio host and author of Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

“Bernie has been a campaign manager, a media consultant, a policy director and—most dear to my heart—one of the chief lobbyists for the Brady Bill.  His book is based on decades of hard-nosed political experience.  And believe me, Bernie really knows his stuff.”
—Sarah Brady, Chair of the Brady Campaign to Prevent Gun Violence and author of A Good Fight

“Bernie Horn offers forthright, practical advice in this engaging hands-on manual on how to win elections by winning the war of words. A must read for bloggers, political operatives, and all who love our country.”
—Kathleen Kennedy Townsend, former Lieutenant Governor of Maryland and author of Failing America’s Faithful: How Today’s Churches Are Mixing God with Politics and Losing Their Way

Table Of Contents

Introduction: The Emerging Progressive Majority

Chapter 1—What We Believe
Chapter 2—What’s Holding Us Back
Chapter 3—Freedom, Opportunity, Security Move Us Forward

Chapter 4—Targeting the Persuadables
Chapter 5—How Framing Works
Chapter 6—How Values Work

Chapter 7—Talking Freedom
Chapter 8—Talking Opportunity
Chapter 9—Talking Security
Chapter 10—Hot Button Issues
Conclusion—An Action Plan for Activists
Resource: Survey Research
About the Author
About the Center for Policy Alternatives

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