Great Leaders Have No Rules

“Kevin Kruse has discovered gold. With his easy and entertaining writing style, Kevin will keep you amused, interested, and motivated to try new techniques that can improve both relationships and results. If you’re looking for a fresh take on conventional leadership approaches, read this book.” —Ken Blanchard, #1 New York Times bestselling author 

“Kevin Kruse gives practical advice for leading in a world that will never be the same.” —John C. Maxwell, author of The 21 Irrefutable Laws of Leadership

ʺKevin knows that trust drives everything. This book teaches leaders how to reach new levels of success through transparency, vulnerability and even love.ʺ —Stephen M. R. Covey, New York Times bestselling author 

ʺGreat teams are led by positive leaders, who create positive cultures. Kevin Kruse shows us how to break free from daily distractions and negativity, so we can refocus on our mission and reconnect with our team members.ʺ —Jon Gordon, Bestselling Author of The Carpenter and The Power of Positive Leadership 

ʺGreat Leaders Have No Rules is a welcome reminder that you don’t have to conform to age-old leadership principles in text books. Kruse proves that great leadership is about breaking rules, showing vulnerability and building genuine relationships.ʺ —Dan Schawbel, author of Back to Human, Promote Yourself, and Me 2.0 

“Old leadership models are failing leaders and followers alike. In this book, Kevin cleverly shows us how to overcome technology distractions, connect deeply with team members, and nurture employee engagement.ʺ —Dan Pontefract, Bestselling Author of Open to Think, Flat Army,and The Purpose Effect 

“Kevin Kruse’s book Great Leaders Have No Rules is a must read for all entrepreneurs, executives, and career-minded professionals who are looking to take their leadership skills to the next level. With a range of useful data points, best practices and real-world examples of lessons learned, “Great Leaders Have No Rules” is living breathing proof that all great leaders need a contrarian mindset, a relentless spirit, and a commitment to experimentation in order to innovate rather than duplicate.” —Matt Rizzetta, CEO, N6A 

“Kevin has created a manual that all leaders should not only consume, but reference on an on-going basis. The clarity, creativity and communication behind the ideas in this book are something we can all learn from. Highly recommended to leaders and would-be leaders everywhere!” —Chris Ducker Founder, Youpreneur.com 
“Two chapters (8 & 9) resonate with my own experience as being critical. I believe that vulnerability is a strength because it opens the door to personal growth and also allows people to connect with you.  People love underdogs.  Transparency means revealing everything people might like to know even if they don’t know how to ask for it—or even that they’d like to know.  Leaders keep sharing information so that no voids are created where people are forced to make up their own stories about what is going on.”  —Paul Axtell


ʺDon’t forget everything you learned about leadership. Add to it by reading Great Leaders Have No Rules: Contrarian Leadership Principles to Transform Your Team and Business. Kevin Kruse has assembled some sound leadership advice that integrates humanity and humility into the leadership equation. It’s a combination, complete with research and stories, that makes for compelling study and immediate implementation.” —John Baldoni, internationally recognized executive coach, Trust Across America Lifetime Achievement honoree, Inc.com Top 100 Leadership Speaker, author of more than a dozen books on leadership. 

“In Kevin’s new book, he shares with us, in a very condensed yet powerful way, the ideas that no one is talking about! He ventures into the “no rules” arena that will invite leaders to lead with principles and intuition (insert your own words here, Kevin… ) vs HIDING behind traditional rules of Leadership and Management. Throughout the book, you’ll find practical applications no matter what level of leadership you are in. From CEO to individual contributor, we all influence one another and have an obligation to lead one another. I’m especially aligned with his “Play Favorites” chapter. I’ve found that when we coach people to EARN their way to “fair”, they either shine, or get out of the way. Kevin’s practical advice on how to get out of the “fairness trap” will save you time and get you closer to your goals.” —Jill Young 
“If you want to take your leadership to new levels, I highly recommend you start with Kevin Kruse’s new book, Great Leaders Have No Rules. Packed with practical advice, you’ll find yourself adopting new practices immediately. If you want to become a more effective leader, put down your device, close the door, and open the pages of this book to begin your leadership journey.” —Skip Prichard, CEO, OCLC, Inc., Leadership Blogger, WSJ Bestselling Author of The Book of Mistakes: 9 Secrets to Creating a Successful Future


“Managers, even great managers, care about how things are done. Great leaders care about how things can be done differently. Embrace Kevin’s practical approach and you’ll not only become a better leader; your teams and your business will love you the difference it makes.” —Jeff Haden, Inc. Magazine contributing editor, author of The Motivation Myth: How High Achievers Really Set Themselves Up to Win 

“If you want to become the boss that people are still raving about 10 years after you retire then read this book and do what it says. A refreshing and honest look at what it really takes to succeed as a leader today. In GREAT LEADERS HAVE NO RULES, Kevin’s counter-intuitive leadership advice is exactly what’s needed for today’s busy executive.” —James Robbins, Bestselling Author, Nine Minutes on Monday 

“Loaded with practical wisdom, research, and great real-world examples, Kevin Kruse shows us how we can lead better by practicing unconventional advice. I love the practical takeways Kevin includes at the end of each chapter for managers, sales professionals, sports coaches, military officers, parents, and individuals.” —Christine Porath, Bestselling Author, Mastering Civility 

“Fantastic book! This is the type of resource every leader needs to become a more successful executive, employee or parent. Filled with great stories and instantly applicable tools and advice, Great Leaders Have No Rules is destined to become a classic addition to the pantheon of essential leadership books.” —G. Riley Mills, author, The Bullseye Principle 

“This is the best book I’ve read in years. Kevin brings fresh insight to leadership by exposing ‘rules’ that no longer support top performance, and perhaps never did. You’ll want to read, highlight, dog-ear and use this book until it falls apart.” —Shelley Row 
“Kevin Kruse provides a bold and unapologetic roadmap for future leaders. He throws out the rule book on the traditional leadership methods that we’ve been all taught. After interviewing hundreds of experts and innovative leaders across the world, Kevin has curated the best insights, ideas and tactical examples on what it takes to be a great leader. The chapter on Reveal Everything (Even Salaries) is probably one of the most radical themes that would give an existing leader of a command-and-control organization a heart attack – I love it!” —Shawn Kanungo, Disruption Strategist


“What a great book. Kevin delivers supremely practical and insightful leadership advice in a no-holds barred, counterintuitive frame that will make you question your limiting assumptions on the way to becoming a much more effective leader.” —Erika Andersen, author, business thinker and founding partner of Proteus 

“Great Leaders Have No Rules is an honest and frank look at what we get wrong about leading others and what we should be doing to drive team success. This book is a must-read for every leader out there who wants a clear roadmap for how to be a better leader today and in the years to come.” —Tanveer Naseer, MSc., Award-winning leadership writer, Inc. 100 leadership speaker, author Leadership Vertigo 

ʺYou could — and probably should — spend the rest of your career working on the positive habits in this book. Leaders have no rules is full of tactical things to try, no matter who you’re leading today, and is written from Kevin’s deep personal experience, backed up by data, and a passion for leadership done well.ʺ —Jonathan Raymond, CEO at Refound and Author of Good Authority 

ʺIt is impossible to connect intelligently at work when managers treat everyone the same, dictate arbitrary rules, and put up personal barriers. Instead, Kevin Kruse urges managers to throw out the rule book, get close to their team, and block out time for true collaboration.ʺ —Erica Dhawan, Founder & CEO, Cotential and Bestselling Author of Get Big Things Done 

“Kevin Kruse does a masterful job in providing a unique blend of vibrant and sustainable leadership principles that will transform you as a person and leader!” —Robb Holman, Author of Lead the Way 

“These contrarian leadership principles transform your business and your life. Read this book.” —Dick Axelrod, co-author, Let’s Stop Meeting Like This: Tools to Save Time and Get More Done 

ʺLet’s face it, there are far too many books written about leadership that aren’t worth reading…but this one is. Kevin Kruse does something wonderful: He gets right to the point. By the end of the first chapter I was taking notes, by the end of the second I was already applying what I learned. This is an interesting, useful read on leadership that gives you actual, helpful advice you can immediately use, no matter where you are in business (or in life).ʺ —Christie Mims, CEO The Revolutionary Club and Coach Pony 

“If you want to lead so people love working with you, not just manage so they comply, and the usual instruction isn’t helping, you probably need some shaking up. Kevin Kruse wrote his book to provoke you into changing and growing. It’s filled with stories, research, and personal experiences that will make you think and point to how to change and grow. He specifies how each lesson applies, to work, home, family, military, and more, but most of all yourself, even when no one is looking.” —Joshua Spodek, Bestselling Author, Leadership Step By Step