How to Make a House a Home

Home is everything to Ariel Kaye, founder and CEO of Parachute. While it began in Los Angeles in 2014 as a digitally native brand, Parachute has since expanded beyond its roots—premium-quality bedding—to include essentials for all rooms in the home. In the last five years, Ariel has evolved Parachute into a beloved home lifestyle brand with numerous brick-and-mortar locations across the country, with each retail store serving as gathering spaces within their neighborhoods. Under Ariel’s leadership, the brand also launched a hospitality collection, partnering with top hoteliers and interior designers.Within the Parachute community, Ariel has created a culture committed to wellness and kindness, which extends from Parachute’s team and partners to its customers and the planet. Social responsibility has been a core tenant of the brand from the start. Parachute partners with the United Nation Foundation’s Nothing But Nets campaign to donate one life-saving malaria-prevention bed net with any one purchase of their signature bedding set.Parachute has been featured in such notable publications as The New York Times, The Wall Street Journal, Domino and Vogue, while Ariel has participated in prestigious speaking opportunities with Fortune’s Most Powerful Women Summit, Create & Cultivate and Fast Company’s Innovation Festival.Parachute is committed to inspired, comfortable living. Beyond her design and business acumen, Ariel is spearheading a movement around comfort—both in Parachute’s stores and for customers around the world.Ariel currently resides with her family in Venice Beach, California.