Story or Die
How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
By Lisa Cron
By Lisa Cron
By Lisa Cron
By Lisa Cron
By Lisa Cron
Read by Katie Koster
By Lisa Cron
Read by Katie Koster
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Paperback $16.99
Mar 02, 2021 | ISBN 9781984857682
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Praise
“Since ancient times (and childhood bedtime, for that matter), we’ve known that stories are humans’ most compelling force. Now, in Story or Die, Lisa Cron masterfully shows you how to turn your stories into an unstoppable force of persuasion.”—Jay Heinrichs, author of Thank You for Arguing
“Lisa Cron is authoritative, compelling, and always worth listening to. If storytelling is important to your work in any way, Story or Die is essential reading.”—Andy Goodman, director, The Goodman Center
“Lisa Cron has studied the science and architecture of powerful stories for decades. In Story or Die, she translates her knowledge into a compelling storytelling guide for anyone with an idea to spread or a cause to advance. If you want to change how others see the world, then this book will show you how.”—Bernadette Jiwa, creator of The Story Skills Workshop
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