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Story or Die

How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life

How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life

How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life

By Lisa Cron

By Lisa Cron

By Lisa Cron

By Lisa Cron

By Lisa Cron
Read by Katie Koster

By Lisa Cron
Read by Katie Koster

Best Seller
Paperback $16.99

Mar 02, 2021 | ISBN 9781984857682

Ebook $12.99

Mar 02, 2021 | ISBN 9781984857699

Audiobook Download $20.00

Mar 02, 2021 | 553 Minutes

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    Story or Die by Lisa Cron
    Paperback $16.99
    Mar 02, 2021 | ISBN 9781984857682

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    • Paperback $16.99

      Mar 02, 2021 | ISBN 9781984857682

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      Mar 02, 2021 | ISBN 9781984857699

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    About Story or Die

    “A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice
     
    A step-by-step guide to using the brain’s hardwired need for story to achieve any goal, from the author of Wired for Story
     
    Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door.

    In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to.

    That is the power of story. Use it wisely.

    About Story or Die

    “A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice
     
    A step-by-step guide to using the brain’s hardwired need for story to achieve any goal, from the author of Wired for Story
     
    Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door.

    In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to.

    That is the power of story. Use it wisely.

    About Story or Die

    “A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice
     
    A step-by-step guide to using the brain’s hardwired need for story to achieve any goal, from the author of Wired for Story
     
    Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door.

    In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to.

    That is the power of story. Use it wisely.

    Read An Excerpt

    Read An Excerpt

    Read An Excerpt

    Listen to a sample from Story or Die

    Also by Lisa Cron

    Story Genius
    Wired for Story
    See all books by Lisa Cron

    Also by Lisa Cron

    Story Genius
    Wired for Story
    See all books by Lisa Cron

    Also by Lisa Cron

    Story Genius
    Wired for Story
    See all books by Lisa Cron

    About Lisa Cron

    Lisa Cron is a story coach, speaker, and the author of Wired for Story and Story Genius. She has previously worked as a literary agent, a television producer, and a story consultant for Warner Brothers and The William Morris Agency,… More about Lisa Cron

    About Lisa Cron

    Lisa Cron is a story coach, speaker, and the author of Wired for Story and Story Genius. She has previously worked as a literary agent, a television producer, and a story consultant for Warner Brothers and The William Morris Agency,… More about Lisa Cron

    About Lisa Cron

    Lisa Cron is a story coach, speaker, and the author of Wired for Story and Story Genius. She has previously worked as a literary agent, a television producer, and a story consultant for Warner Brothers and The William Morris Agency,… More about Lisa Cron

    Product Details

    Category: Reference | Marketing

    Paperback | $16.99
    Published by Ten Speed Press
    Mar 02, 2021 | 272 Pages | 5-1/2 x 8-1/4 | ISBN 9781984857682

    Category: Reference | Marketing

    Ebook | $12.99
    Published by Ten Speed Press
    Mar 02, 2021 | 272 Pages | ISBN 9781984857699

    Category: Reference | Marketing | Audiobooks

    Audiobook Download | $20.00
    Published by Random House Audio
    Mar 02, 2021 | 553 Minutes | ISBN 9780593415375

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    Praise

    “Since ancient times (and childhood bedtime, for that matter), we’ve known that stories are humans’ most compelling force. Now, in Story or Die, Lisa Cron masterfully shows you how to turn your stories into an unstoppable force of persuasion.”—Jay Heinrichs, author of Thank You for Arguing

    “Lisa Cron is authoritative, compelling, and always worth listening to. If storytelling is important to your work in any way, Story or Die is essential reading.”—Andy Goodman, director, The Goodman Center

    “Lisa Cron has studied the science and architecture of powerful stories for decades. In Story or Die, she translates her knowledge into a compelling storytelling guide for anyone with an idea to spread or a cause to advance. If you want to change how others see the world, then this book will show you how.”—Bernadette Jiwa, creator of The Story Skills Workshop

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