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The Cult of We by Eliot Brown and Maureen Farrell

The Cult of We

Best Seller
The Cult of We by Eliot Brown and Maureen Farrell
Hardcover $28.00
Jul 20, 2021 | ISBN 9780593237113

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  • Jul 20, 2021 | ISBN 9780593237113

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  • Jul 20, 2021 | ISBN 9780593237120

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Praise

“Only a handful of books capture the zeitgeist of a business era. Add this one, a wild saga that caps a decade when founder-worshipping investors threw billions at well-spun visions—even those of a megalomaniac whose new-age real estate enterprise’s losses piled up as fast as its valuation climbed. The duo who broke the story of WeWork’s rise and fall have now artfully fleshed it out in a book whose colorful narrative is undergirded by deep context about the times, and enablers, that made Adam Neumann possible.”—John Helyar, #1 New York Times bestselling co-author of Barbarians at the Gate

“Eliot Brown and Maureen Farrell owned the WeWork story as it was unfolding. And now, with The Cult of We, we finally get the chronicle we deserve of a madness that consumed venture capital, corporate America, and the world.”—Charles Duhigg, New York Times bestselling author of The Power of Habit

“The lines between vision, bullshit, and fraud are narrow, and if you tell a thirty-year-old male that he is Jesus Christ, he’s inclined to believe you. The idolatry of founders in Silicon Valley will rage until the music stops playing. The Cult of We is a cautionary tale and a crisp page-turner.”—Scott Galloway, New York Times bestselling author of The Four and professor of marketing at NYU Stern School of Business

“Whether you know a lot or a little about the fall of WeWork, you won’t be able to put down The Cult of We by Wall Street Journal reporters Eliot Brown and Maureen Farrell. Their book is teeming with incredible details. While heroes are in short supply, the schadenfreude you’ll feel about the spectacular downfall of those who deserve it is delightful.”—Bethany McLean, New York Times bestselling co-author of The Smartest Guys in the Room

“Adam Neumann took a simple idea for an office-rental company and turned it into a grandiose vision for a tech company that would somehow also elevate the world’s consciousness. Along the way he raised billions of dollars from investors and bought quite a lot of houses. Eliot Brown and Maureen Farrell have written the riveting, definitive account of WeWork, one of the wildest business stories of our time, tracking both its baffling rise and its surprisingly satisfying fall.”—Matt Levine, Money Stuff columnist, Bloomberg Opinion

“Brown and Farrell effectively explain how investors, advisors, and employees were in Neumann’s thrall. . . . ”—Library Journal

“A delicious chronicle of hubris and misjudgment, this will hit the spot for fans of business tales that walk on the wild side.”—Publishers Weekly

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