What's in It for Them?

“In a world where loneliness and disconnection are actual epidemics, Joe Polish steps up with crystal clear, timeless ways to create authentic relationships that benefit you and the world. These lessons come from a modern master of networking with real, deep friendships. Read this book to help the world be a better place.”
— Dave Asprey, founder of Bulletproof Coffee and four-time New York Times best-selling author

“Joe Polish outlines the game plan for success and peace of mind that anyone can adopt via the radical concept of generosity. He shows you how to make the world a better place and become wealthy without sacrificing your soul.”
— Chris Voss, former FBI hostage negotiator, CEO and founder of The Black Swan Group, and author of Never Split the Difference

“I’m always irritated by how-to books written by people who’ve never proved they know how to. Joe Polish’s What’s in It for Them? is exactly the opposite. . . . He is an absolute master at establishing relationships with people he’s in business with. . . . This indeed is the critical element, above and beyond having a great product and knowing how to market it, that turns entrepreneurship into success. And makes it fun!”
— Steven Pressfield, best-selling author of The War of Art and Turning Pro

“One of Joe’s greatest gifts is connection: his uncanny ability to connect us with new ideas, new possibilities, new people, and most importantly, ourselves. This book is a treasure, filled with profound wisdom and practical strategies that will benefit you and those you serve for years to come.”
— Marie Forleo, #1 New York Times best-selling author of Everything Is Figureoutable

“What’s in It for Them? brilliantly modernizes relationship mastery with an entertaining, uplifting, and very raw honesty that is often lost as authors try to write something that will offend no one and have a little something for everyone. Joe’s book provides priceless, actionable, step-by-step strategies that you can start using right away to build better relationships, live a better life, and create positive change and impact in the world.”
— Roland Frasier, co-founder and/or principal of five different Inc. Magazine fastest-growing companies

“Everyone knows people prefer to do business within strong relationships. The unanswered question was always exactly how to build those relationships. Not anymore. This brilliant book shows us precisely when and how to do it. That’s what makes it brilliant . . . and indispensable.”
— Robert B. Cialdini, author of Influence and Pre-Suasion