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Inside Your Customer's Imagination

Best Seller
Inside Your Customer's Imagination by Chip R. Bell
Hardcover $27.95
Sep 08, 2020 | ISBN 9781523090204

Also available from:

  • Sep 08, 2020 | ISBN 9781523090204

    Also available from:

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“Chip Bell’s unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer’s ingenuity for creating breakthrough results.” 
—Jeanne Bliss, founder and CEO, CustomerBliss, and cofounder, Customer Experience Professionals Association 

“There’s a big difference between a company thinking like a customer and actually listening to one. It’s only when you add in the latter that the magic can really happen. Inside Your Customer’s Imagination helps chart the way to achieving the innovative spark central to a company’s success.” 
—Keith Barr, CEO, InterContinental Hotels Group

Inside Your Customer’s Imagination is a journey into a powerful idea: that innovation is a fundamentally social process—the more people you involve as creators and contributors, the greater your innovation capacity.”
—Polly LaBarre, coauthor of Mavericks at Work and founding member of Fast Company magazine

“Innovation through partnership is the blueprint for business growth in the future. Inside Your Customer’s Imagination provides the instruction and inspiration to make it a success.”
—Marshall Goldsmith, world’s leading executive coach and author of three #1 New York Times bestselling books

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