This fascinating book details how a group of unheralded ‘color engineers’ created and standardized palettes for the American mass market…Blaszczyk, a design historian, illuminates the economic forces and shifting cultural values that have influenced consumers’ color preferences—and she shows how industry has sought to fathom those trends and to anticipate and alter those preferences.—The Atlantic—
Read this marvelous book and your eye for color will snap back into brilliant focus.
Exploring the use of color by American manufacturers from the mid-1800s when scientists, like Perkin, were inventing new industrial pigments and dyes, until the mid-2oth century, [this book] shows what a powerful force color has been – socially, culturally, and economically.
, The New York Times
The Color Revolution…is a result of sheer research rigour…it’s also suited for an academic setting, its heft and tone destined to be a primer for the growing number of American Studies, Design History, and Management programmes. Full of rich historical imagery, vintage advertisements, annotated footnotes, and an index, the book catalogues a crucial period in the history of Western consumer culture.
, Icon Magazine
With a focus on America, the book is a lively account of how individuals and industry made colour a transforming force in our culture and design.