I’m sure parents will recognize many of the parenting dilemmas Joshua Gans has come across. Each of these vignettes is amusing, often touching, and always told in a very tender way. Yet the economist in Joshua can re-frame these stories to find the underlying economics, and perhaps some useful parenting insights as well.—Justin Wolfers, Freaknomics Blog, The New York Times—
Parentonomics brings a thought-provoking and sometimes laugh-out-loud perspective to the challenges faced by every mother and father.
, Sydney Morning Herald
Parentonomics challenges conventional parenting by applying economic theories to the messy reality of raising kids.
, Victoria Herald Sun