“Whether you’re at a startup or working to drive change within a large organization, the business principles in this book will help you deploy your strategy with creativity, integrity, and realism.”—Satya Nadella, CEO, Microsoft Corporation
“Think of this book as a mentorship in ten chapters, with stories and advice from people you might already admire, as well as people whose journeys are just starting. You’ll come away with at least a couple of new mantras and a new understanding of the how and why of building your business.”—Franklin Leonard, founder of The Black List
“Reid Hoffman has a talent for getting right to the heart of a business case and turning it into an unforgettable lesson. If you’re scaling a company—or if you just love a well-told story—this is a book to savor.”—Bob Iger, executive chairman, The Walt Disney Company
“A book to take with you into battle as you build a company or a career. It’s full of enjoyable stories, but the killer feature is the sharp insights that Hoffman draws out—specific, memorable, and actionable mindsets.”—Reed Hastings, co-founder and co-CEO, Netflix
“To lead with vision and heart, start by listening and learning from others. Using stories to teach lessons, this book is full of solid (and sometimes surprising!) advice that will help accelerate your journey.”—Angela Ahrendts, former CEO, Burberry, and former head, Apple Retail
“What if, instead of learning from one entrepreneur at a time, you could distill the lessons of many of the greatest founders of our time? This book combines memorable stories with actionable insights from world-class leaders to help you turn your biggest, boldest ideas into reality.”—Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife
“The advice in this book is both principled and creative, rooted in true stories from a broad group of leaders at many stages of success and across many fields. . . . A generous roadmap and framework for thinking more wisely about your own growing business.”—Shellye Archambeau, author of Unapologetically Ambitious
“There is no such thing as an overnight success, but you can avoid making some of the same mistakes as those who have walked before you. I highly recommend this book as an insightful and inspiring guide to anyone embarking on an entrepreneurial journey.”—Tory Burch, founder of Tory Burch LLC and Tory Burch Foundation
“This book feels like an extended conversation with Reid, full of stories of success and failure, along with insights that can reshape the way you approach a problem going forward. No matter what field you’re in, the stories and advice will help you grapple with the choices you make every day as you scale your business.”—Danny Meyer, Restauranteur and CEO, Union Square Hospitality Group
