Swipe Up for More!

“I couldn’t stop reading this. It is so compelling, so fascinating, so fair in a way that most people find impossible to be with influencers. Swipe Up for More! portrays the influencer world with such intimacy and rigor that even the most skeptical reader will be awed and intrigued by the impact of this industry. It reads like an incredibly entertaining and engrossing conversation with a chronically online friend with a PhD in internet studies.” —Nora McInerny, author and host of Terrible, Thanks for Asking

“A sharp, concise, and often juicy look at one of the fastest-growing industries in the world. McNeal is at the top of her reporting game with this definitive chronicle of this new breed of celebrity.”
—Jo Piazza, bestselling author, coauthor of We Are Not Like Them, and host of the Under the Influence podcast

“I couldn’t put this book down. It’s an incredibly fun read, but it’s also the most accurate, raw, and honest representation of influencer culture out there. If you’ve ever wondered what being an influencer is really like, you’ll get your answers in this book.” —Grace Atwood, influencer and creator of The Stripe

“Swipe Up for More! is very funny and very smart, propelled by a relatable, sick curiosity about those who encountered their wildest dreams and their weirdest nightmares when they decided to stake their claims on Instagram.”—Kaitlyn Tiffany, staff writer at The Atlantic and author of Everything I Need I Get from You

“A fascinating, immensely readable journey into the world of influencers that shows us the reality of lives built on #spon. This book is the juicy deep dive that anyone who’s ever clicked on an influencer’s affiliate link has been waiting for.” —Doree Shafrir, cohost of the Forever35 podcast
and author of Startup: A Novel

“In Swipe Up for More!, Stephanie McNeal delivers the missing piece of the multibillion-dollar influencer economy story: she paints the women who work
in the market with exacting brushstrokes and gives their lives the nuance they deserve.” —Vanessa Grigoriadis, author of Blurred Lines: Rethinking Sex, Power, and Consent on Campus

“Influencing has become a massive, powerful industry, and this book explains how it happened…McNeal has the experience, understanding, and insight to explain the influencer industry and the impact it has on society.”—Kirkus

“An entertaining inquiry into the not-so-secret lives of social media celebrities…a revealing look behind the selfie camera.”—Publishers Weekly