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Shopping for Identity by Marilyn Halter

Shopping for Identity

Best Seller
Shopping for Identity by Marilyn Halter
Ebook
Dec 18, 2007 | ISBN 9780307427700

Available from:

  • Dec 18, 2007 | ISBN 9780307427700

    Available from:

Product Details

Praise

"In this highly engaging study, Marilyn Halter traces the complicated history of ethnicity and consumption in the United States. She posits that individuals and groups have always tried to becomes Americans without losing the specificity of their ethnicity—a reality that is reflected in the marketing of consumer goods….Halter deftly conveys the sweep of her findings without ever glossing over her intriguing examples. Her refreshingly radical examination of American history is an important addition to both cultural and ethnic studies."
Publishers Weekly, July 24, 2000

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