Confident by Choice

About Confident by Choice

Build unshakable confidence, break through fear, and live an inspired life with a practical, research-backed framework that transforms small steps into big changes!

What if you could summon genuine confidence anytime you need it?

Being happier, building better relationships, overcoming fear: the missing link between you and everything you want to achieve is self-confidence. The problem? Confidence is hard to build, and even when we do, it often feels temporary and forced.

After years of research and working with over 250,000 individuals, Juan Bendaña uncovered the four myths about confidence that actually cause and reinforce self-doubt. Confidence is not linked to genetics, extraversion, insecurities, or competence.

To combat these myths, Juan Bendaña developed the Confidence Cycle, a repeatable flywheel that will help you gain and sustain confidence in every aspect of life through three key decisions:

Decision #1:

• Micro-Energy: Direct excitement toward the area of improvement.

• Micro-Courage:  Find the bravery to move through discomfort.

• Micro-Action:  Complete a small action.