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Made to Stick

Best Seller
Made to Stick by Chip Heath and Dan Heath
Hardcover $28.00
Jan 02, 2007 | ISBN 9781400064281

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  • Jan 02, 2007 | ISBN 9781400064281

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  • Jan 02, 2007 | ISBN 9781588365965

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  • CD $29.95

    Jan 09, 2007 | ISBN 9780739341346

    510 Minutes

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  • Jan 09, 2007 | ISBN 9780739341353

    518 Minutes

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Praise

Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable—and the Heaths do the telling with beautiful clarity.”—The Christian Science Monitor
 
“Utterly compelling.”—Los Angeles Times
 
“Surprising and provocative.”—The New York Sun
 
“Savvy.”—People
 
“Fun to read and solidly researched.”Publishers Weekly (starred review)

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