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Made to Stick
Why Some Ideas Survive and Others Die
Why Some Ideas Survive and Others Die
Why Some Ideas Survive and Others Die
By Chip Heath and Dan Heath
By Chip Heath and Dan Heath
By Chip Heath and Dan Heath
By Chip Heath and Dan Heath
By Chip Heath and Dan Heath
Read by Charles Kahlenberg
By Chip Heath and Dan Heath
Read by Charles Kahlenberg
Best Seller
Category: Business | Psychology | Inspiration & Motivation | Personal Growth
Category: Business | Psychology | Inspiration & Motivation | Personal Growth
Category: Business | Psychology | Inspiration & Motivation | Personal Growth | Audiobooks
Hardcover
$28.00
Jan 02, 2007 | ISBN 9781400064281
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Hardcover $28.00
Jan 02, 2007 | ISBN 9781400064281
Buy the Audiobook Download:
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Praise
“Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable—and the Heaths do the telling with beautiful clarity.”—The Christian Science Monitor
“Utterly compelling.”—Los Angeles Times
“Surprising and provocative.”—The New York Sun
“Savvy.”—People
“Fun to read and solidly researched.”—Publishers Weekly (starred review)
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