“I think I’ve read 90 percent of what Allan Nation ever wrote, and this book seems to contain most of the business wisdom. Having done so many conference talks with Allan, I relished all of the famous quips that would leave the audience in stitches.
If you’ve ever wanted classic Allan all in one place, this is it. The stories of buying a bankrupt magazine, going into horrendous debt, the climb out of it, restructuring staff, changing the theme are there in all their glory. Allan was a master storyteller, and this book preserves the best ones in a way that only he could tell them.
He talks about the hard stuff, cycles of life like youth and aging; maintaining margins with low capital overheads; diversifying the market portfolio for financial stability; experiments that failed miserably.
I hope this book, which I think is Allan’s best work, reaches far beyond the SGF family. Of course, it can never be as meaningful to folks who have not walked, for years, through SGF pages with Allan. But it stands on its own merits as a legacy book for family businesses, a true friend and compass from the written word.”–Joel Salatin, author of Your Successful Farm Business, You Can Farm, and The Sheer Ecstasy of Being a Lunatic Farmer.