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Ben & Jerry's: The Inside Scoop by Fred Lager
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Ben & Jerry's: The Inside Scoop

How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

By Fred Lager

By Fred Lager

By Fred Lager

By Fred Lager

Best Seller

Category: Business

Category: Business

Paperback $25.00

May 16, 1995 | ISBN 9780517883709

Ebook $5.99

Feb 02, 2011 | ISBN 9780307780645

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    Ben & Jerry's: The Inside Scoop by Fred Lager
    Paperback $25.00
    May 16, 1995 | ISBN 9780517883709

    Buy from Other Retailers:

    See All Formats (1) +
    • $25.00

      May 16, 1995 | ISBN 9780517883709

      Buy from Other Retailers:

    • Feb 02, 2011 | ISBN 9780307780645

      Buy from Other Retailers:

    Buy the Ebook:

    About Ben & Jerry’s: The Inside Scoop

    “Deftly and compassionately captures [Ben’s] genius in all its entrepreneurial splendor…This tale will keep you entertained.”–New York Times Book Review.

    A former CEO of Ben & Jerry’s tells how two ’60s holdovers built a single ice cream store into one of America’s hottest companies. From modest beginnings–opening their first ice cream shop in a renovated gas station–to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider’s account of Ben & Jerry’s ice cream empire.

    About Ben & Jerry’s: The Inside Scoop

    “Deftly and compassionately captures [Ben’s] genius in all its entrepreneurial splendor…This tale will keep you entertained.”–New York Times Book Review.

    A former CEO of Ben & Jerry’s tells how two ’60s holdovers built a single ice cream store into one of America’s hottest companies. From modest beginnings–opening their first ice cream shop in a renovated gas station–to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider’s account of Ben & Jerry’s ice cream empire.

    About Fred Lager

    Fred “Chico” Lager joined Ben & Jerry’s in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry’s board of directors. He lives in Williston, Vermont.

    About Fred Lager

    Fred “Chico” Lager joined Ben & Jerry’s in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry’s board of directors. He lives in Williston, Vermont.

    Product Details

    Category: Business

    Paperback | $25.00
    Published by Crown Currency
    May 16, 1995 | 272 Pages | 6 x 9 | ISBN 9780517883709

    Category: Business

    Ebook | $5.99
    Published by Crown Currency
    Feb 02, 2011 | 276 Pages | ISBN 9780307780645

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