Authors & Events
Apr 21, 2010
| ISBN 9780307874559
Apr 21, 2010 | ISBN 9780307874559
Successfully start your own profitable business Starting your own business is an American Dream. But raising money requires a polished business plan that sells financial backers on your idea. The Perfect Business Plan Made Simple approaches the business plan as a sales document that will persuade bankers and venture capitalists to invest in your new or growing enterprise. Featuring examples and detailed sample plans, this updated edition addresses legal concerns and special issues unique to internet-based businesses. Detailed writing instructions, overviews of the funding process, and explanations of why certain arguments are crucial make this guide invaluable to both novices and experienced entrepreneurs. Important topics include: • your business’s mission and strategy • the written plan and the role of presentations • the target audience principle • making financial projections • how to make and present a marketing plan • special considerations for service businesses • contingencies–what you’ll do if things go wrong • legal and ownership issues • dot-com businesses • a self-test to see if you’re cut out to be an entrepreneur Look for these Made Simple Books:Accounting Made SimpleArithmetic Made SimpleAstronomy Made SimpleBiology Made SimpleBookkeeping Made SimpleBusiness Letters Made SimpleChemistry Made SimpleComputer Science Made SimpleEarth Science Made SimpleEnglish Made SimpleFrench Made SimpleGerman Made SimpleInglés Hecho Fácil Investing Made SimpleItalian Made SimpleKeyboarding Made SimpleLatin Made SimpleLearning English Made SimpleMathematics Made SimplePhilosophy Made SimplePhysics Made SimplePsychology Made SimpleSign Language Made SimpleSpanish Made SimpleSpelling Made SimpleStatistics Made SimpleYour Small Business Made Simple
WILLIAM LASHER, Ph.D., holds his doctorate in economics and is a certified public accountant. He has served as a planning analyst with Texas Instruments, director of planning and controller for Harris Data Communications, and chief financial officer of Pactel Information… More about William Lasher, Ph.D.
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