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Ogilvy on Advertising

Name: Ogilvy on Advertising
Price: 30.00 USD
Availability: InStock
Author: David Ogilvy
ISBN: 9780394729039

Paperback $30.00

Published on Mar 12, 1985 | 224 Pages

Buy from Other Retailers:

$30.00

Published on Mar 12, 1985 | 224 Pages

Buy from Other Retailers:

A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business.”

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.

Author

David Ogilvy

David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.

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Ogilvy on Advertising

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