Best Seller
Ogilvy on Advertising
By David Ogilvy
By David Ogilvy
Paperback
$30.00
Published on Mar 12, 1985 | 224 Pages
A candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in the business.”
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
Author
David Ogilvy
David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.
Learn More about David OgilvyYou May Also Like
QUICK VIEW
The Automatic Millionaire Homeowner
Paperback
$19.00
QUICK VIEW
What Color Is Your Parachute? Job-Hunter’s Workbook, Seventh Edition
Paperback
$14.99
QUICK VIEW
Caring for Your Baby and Young Child, 8th Edition
Paperback
$24.99
QUICK VIEW
Homework for Grown-ups
Ebook
$14.99
QUICK VIEW
Simple Money, Rich Life
Paperback
$19.00
QUICK VIEW
What Your Fifth Grader Needs to Know, Revised Edition
Paperback
$25.00
QUICK VIEW
The Talent Masters
Ebook
$12.99
QUICK VIEW
The Lean Startup
Hardcover
$32.00
QUICK VIEW
The 10 Laws of Enduring Success
Paperback
$20.00
QUICK VIEW
How to Be Rich
Paperback
$10.99
×