The Fred Factor

“This beloved business classic has inspired millions of people over the years, and today Mark Sanborn’s transformative insights are more timely and necessary than ever, with employees increasingly hungry for ways to find meaning in the mundane and power in their purpose.”—Jon Gordon, author of The Energy Bus and co-author of The Coffee Bean

“High Point University lives and breathes the idea of ‘Choose to be extraordinary.’ The Fred Factor, a modern classic, is the seminal book on how to do that. And Sanborn’s expertise in extraordinary leadership is one of the reasons we asked him to serve as the university’s Leadership Expert in Residence.”—Nido R. Qubein, president of High Point University

“I promise that if you take Mark Sanborn’s advice to heart and begin a more Fred-like existence, you will never view yourself the same way again.”—John C. Maxwell, author of The 21 Irrefutable Laws of Leadership

“The story of Fred inspired our team to look at how we can make every interaction with our fans unforgettable. You don’t have to be in the C-suite to make a difference. Fred shows us that the smallest things can make a big difference and provide tremendous value.”—Jesse Cole, founder of Fans First Entertainment and owner of the Savannah Bananas

“Celebrating its twentieth anniversary, The Fred Factor remains an indispensable guide to transforming ordinary into extraordinary with its timeless wisdom. Mark Sanborn’s compelling story of his mailman who turns drudgery into a calling is more relevant today than ever before.”—Skip Prichard, president and CEO of OCLC and author of The Book of Mistakes