Send—the classic guide to email for office and home—has become indispensable for readers navigating the impersonal, and at times overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of useful and entertaining examples, Send dissects all the major minefields and pitfalls of email. It provides clear rules for constructing effective emails, for handheld etiquette, for handling the “emotional email,” and for navigating all of today’s hot-button issues. It offers essential strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send. Send is now more than ever the essential book about email for businesspeople and professionals everywhere.
Author
David Shipley
David Shipley is the executive editor for Bloomberg View. Previously he was deputy editorial page editor and op-ed page editor of the New York Times and a senior presidential speechwriter in the Clinton administration. He is the coauthor, with Will Schwalbe, of Send: Why People Email So Badly and How to Do It Better. He lives in New York.
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Will Schwalbe
WILL SCHWALBE has worked in book publishing (currently as an editor at Macmillan); in digital media; and as a journalist, writing for various publications, including The New York Times and the South China Morning Post. He is the author of Books for Living, The End of Your Life Book Club, and coauthor, with David Shipley, of Send. He lives in New York.
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