The Complete Idiot's Guide to a Successful Family Business

Janis Raye has helped retailers develop specific programs to find and keep customers, and has developed an expertise in postcard programs. She is the coauthor of The Complete Idiot’s Guide to a Successful Family Business, The Complete Idiot’s Guide to Winning Customer Loyalty, and Business Success in Tough Times.

Neil Raphel has worked with hundreds of small retailers to implement loyalty programs. He is the coauthor of Up the Loyalty Ladder, The Complete Idiot’s Guide to a Successful Family Business, and Business Success in Tough Times.