Skip to Main Content (Press Enter) Toggle side nav

Mastering Marketing Agility

Best Seller
Mastering Marketing Agility by Andrea Fryrear
Paperback $29.95
Jul 21, 2020 | ISBN 9781523090983

Also available from:

  • Jul 21, 2020 | ISBN 9781523090983

    Also available from:

*This title is not eligible for purchase to earn points nor for redemption with your code in the Reader Rewards program

Product Details

Praise

“This book provides a brilliant operational framework for marketing that goes far beyond the Agile frameworks that are available ‘off the shelf.’ Marketing organizations that successfully follow the recommendations to convert the people, processes, and technology needed for agility will prevail in the ups and downs of the market.”
—Ed Breault, Chief Marketing Officer, Aprimo
 
“Andrea Fryrear’s contribution to both the marketing agility and broader business communities cannot be overstated. She has materially changed the path of many organizations by improving what they sell and how they sell it. This book is a must read for any marketer setting out on an Agile marketing journey.”
—Evan Leybourn, founder of the Business Agility Institute
 
Mastering Marketing Agility focuses primarily on the two mindset shifts I believe are most important for the Agile journey our industry is on. First, there isn’t a single right way to do things, and second, old habits die hard—among both marketers and the change agents driving agility. Andrea Fryrear offers not only a practical perspective on ways of improving but also an insightful point of view on the why behind the recommendations.”
—Andrew Burrows, Agile Marketing Lead, IBM

Be the first to know!
More from Andrea Fryrear and book picks sent right to your inbox
More from Andrea Fryrear and book picks sent right to your inbox
By clicking SIGN UP, I acknowledge that I have read and agree to Penguin Random House’s Privacy Policy and Terms of Use.
Dismiss
Thanks!
Something awesome is on its way.
Back to Top