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The Marketplace of Attention by James G. Webster

The Marketplace of Attention

Best Seller
The Marketplace of Attention by James G. Webster
Paperback $19.95
Sep 02, 2016 | ISBN 9780262529891

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  • Sep 02, 2016 | ISBN 9780262529891

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  • Sep 05, 2014 | ISBN 9780262319812

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Praise

The Marketplace of Attention is a worthy addition to cross-disciplinary shelves. It’s lucid, accessible and thoughtful—and in our fast-moving media market, who can ask for more than that?—Times Higher Education

James G. Webster makes important theoretical contributions in this book that will inform a wealth of testable hypotheses about audience choice and the influence of messages in a fragmented, segmented, media environment. His principal contribution may be his cool-headed yet provocative approach. Webster at once offers an exciting characterization of a dynamic marketplace of attention as well as a careful check on theorists and empiricists making broad claims about the dire consequences of media choice or micro-targeting.

The International Journal of Press/Politics

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