The Marketplace of Attention is a worthy addition to cross-disciplinary shelves. It’s lucid, accessible and thoughtful—and in our fast-moving media market, who can ask for more than that?—Times Higher Education—
James G. Webster makes important theoretical contributions in this book that will inform a wealth of testable hypotheses about audience choice and the influence of messages in a fragmented, segmented, media environment. His principal contribution may be his cool-headed yet provocative approach. Webster at once offers an exciting characterization of a dynamic marketplace of attention as well as a careful check on theorists and empiricists making broad claims about the dire consequences of media choice or micro-targeting.
—The International Journal of Press/Politics