#GiveaBook, Penguin Random House’s social-media-based online campaign to promote books as gifts and give back to children in need during the holiday season, has been a tremendous success in its second year, reaching 35,000 #GiveaBook hashtags and posts registered today.  For every use of the hashtag #GiveaBook on Twitter and in posts to the GiveaBook, Penguin Random House and Givington pages on Facebook through Thursday, December 24, Penguin Random House will donate one book to the literacy nonprofit First Book.  With less than two weeks remaining in the #GiveaBook campaign, Penguin Random House has raised the donation limit from 35,000 to 50,000.  Penguin Random House author Celeste Ng ‏(@pronounced_ing) tweeted:

Wow: #GiveaBook already hit 35K books. So now @penguinrandom is giving up to *50K* books. You know what to do. http://ow.ly/i/fdMdK 

Ng is the author of the acclaimed novel Everything I Never Told You and has been actively supporting the #GiveaBook campaign.  More Penguin Random House authors continue to back #GiveaBook with videos and/or tweets, including Anthony Marra, Gretchen Rubin, Margaret Atwood, Kathy Reichs, James Dashner, and Chimamanda Ngozi Adichie. The heart of #GiveaBook is online participation. Book lovers everywhere are including the campaign hashtag as part of their social media messages about sharing the joy of reading and making book donations. Follow #GiveaBook on Twitter (www.twitter.com/giveabooknow); Facebook (www.facebook.com/giveabooknow) and Tumblr (www.tumblr.com/giveabook). For details about how to donate, click here.