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The Life of a Book: Part 1 of an interview with the Digital Marketing team behind Gemina
What do you think is special or unique about this book? Why will readers want to get their hands on it?
Stephanie: The book is just so different in the way that it’s written. With all the art elements inside,  it’s just a completely different reading experience than anything you’re used to.
Cayla: Of course, it’s the format- It’s just so wild, it’s so cool. But from a social media perspective, the most special part about this book is the authors. They are so engaging, they love their fans, and they’re kind, generous people. Their social presence is magnificent, and they’re so fun! You can’t help but fall in love with them and their book. For people who aren’t following them on Instagram and Twitter – you’ve got to. Their personalities just shine.
Kate: Well, It’s not like any other book I’ve seen, especially for this audience, and people are so hungry for the second book after reading Illuminae. I love how into the characters everyone is… they feel really connected to them. I love that the authors are willing to do anything and they understand social media… they really get it. Everyone in-house is saying it’s the book for people who don’t necessarily know they like sci-fi.
What are some of the steps you take when you first start working on a title?
Cayla: I start by reading the book. I find inspiration from between the pages. Then, I love looking at the fans and what they’re saying online. The fans give me that fire in the belly, they get me excited to work on a project:  I love being able to see what they are talking about, what matters the most to them.
Kate: Our marketing process starts with list launch meetings, when the editorial group presents all their titles for that season. Later on, we have meetings with publicity, editorial, sales, and marketing groups. We talk about comparative books in the marketplace, and how we felt about our readings of the book.
Afterwards, we create slide presentations to flesh out ideas for a marketing campaign – at this stage, it’s still loose and flexible. The next round of big meetings is called pre-sales: that’s when we present our ideas to the field sales representatives and our president. They give us feedback, and we tweak our plans accordingly.
We also have author meetings to figure out challenges they’ve faced in the past, or things that have worked well for them before.
Next up is sales conference – at that point, everything need to be pretty finalized because editors have to send final concrete marketing/publicity/sales plans to the authors and agent. A big part of our team’s work is prioritizing tasks, because the digital landscape changes so quickly. Sometimes we may have a whole plan that we’re starting to execute, but will suddenly need to do finish is much faster than anticipated. We try to plan as much as possible, but we do have to react to things quickly.
Cayla: Social changes all the time – so we make plans, but there’s also so much shifting and changing so we have to stay very creative and nimble. But really it’s a matter of being able to do both: plan in advance and also work in real time.
Check back in the coming weeks for the inside scoop from the Gemina team!
Follow along:Â #Gemina, #Illuminae, #IluminaeFiles
Follow the authors on Twitter (@AmieKaufman, @misterkristoff) and Instagram (@amiekaufmanauthor, @misterkristoff)
Visit the website here:Â illuminaefiles.com
Read more about Gemina and Illuminae below.
From the Editor’s Desk: Berkley executive editor Anne Sowards on The Great Library series by Rachel Caine
From the Editor’s Desk: Meg Leder, Executive Editor for Penguin Books, on Johanna Basford and the Adult Coloring Book Craze
I think New York Magazine dubbed Johanna the “Queen of Coloring” for a number of reasons. She was one of the first people out there to invite adults into the coloring book realm. She’s got a marvelous artistic vision—she’s so exceptionally talented at creating intricate work that inspires colorists. And she’s also extremely generous, both as a person and as a creator. She’s said a number of times that she just starts the masterpieces, and her fans finish them. I think that generosity shows in her art and resonates with all her fans.
 Watch Joanna Basford’s “Magical Jungle – An Inky Expedition & Coloring Book” video:
How did you come to acquire and edit your first adult coloring book and how did the process compare with how you work with Johanna on her books?
When I was at Perigee, I acquired my first two coloring books at roughly the same time: Outside the Lines by Souris Hong, and Color Me Girl Grush by Mel Elliott. Rather than the fact that they were coloring books, what drew me to both of these was the subject matter (street art and Ryan Gosling, respectively!) and the fact that they expanded notions of creativity. And then, luckily, they both really benefitted from the adult coloring book craze timing-wise.
In the years since, the coloring book audience has become a lot more opinionated and sophisticated about what they want in a coloring book, so with Johanna’s titles, we’ve spent a lot of time with our amazing production team looking at paper weight, opacity, etc. When I worked on those first two books, I never imagined that several years down the line, I’d be spending as much time talking about the merits of white vs ivory paper as I do now. But we want to keep those colorists happy!
In addition to adult coloring books, what are a couple of the upcoming books you are editing that are of most interest and what do you hope will distinguish them?
I’m publishing a book called Carry This Book from Broad City’s Abbi Jacobson this fall. It’s a marvelous illustrated book detailing the contents of real people’s and fictional characters’ bags. It’s one of the most wonderfully weird and weirdly wonderful projects I’ve worked on since I started publishing, and I think readers will be really intrigued by this glimpse into the way Abbi’s mind and creative process work. Abbi’s a spectacularly creative and cool person, and it shows on the page.
I’m also really excited about two other books I have coming out this fall:   Tree of Treasures: A Life in Ornaments and The Wasp That Brainwashed the Caterpillar. The former is a gift book that explores the way ornaments tell the stories of our lives, and the latter looks at all the strange animals that evolution has created, including the antechinus, whose males have so much sex during their three-week mating session that runaway testosterone levels make them bleed internally, go blind, and drop dead! I love that my list at Penguin has room for such a wide spectrum of books, and my hope is that readers will enjoy reading them as much as I loved editing them.
Explore some adult coloring books here!
The Life of a Book from Manuscript to Bookstore: Gemina
Full of spaceships, evil corporations, and deadly viruses, the plot is heart-pounding. However, it’s the format and design of this series that really makes it stand out – no one page is like the next. It’s a collection of files, announcements, data, memos, text messages, photos, and illustrations, all meshed together to give the reader an experience like no other. Gemina is set to be even more jaw-dropping, so follow along to discover the hard work and inspiration that goes into the making of this unique book.
In the coming months, we’ll talk to the editor, marketing team, a sales representative, and other people who help make a book… a book.
Read more about Gemina and Illuminae below.
Deanna Raybourn, author of A Perilous Undertaking on Agatha Christie’s legacy… and where to begin

Lisa Cron, author of Story Genius, on what makes a good story… and what doesn’t!
- A great voice.
- A dramatic plot.
- Gorgeous writing.
But while those things are often in a good story, they are not what make a good story.  In fact, they don’t make a story at all. Instead, at best, they simply convey – albeit in luscious language — a bunch of surface things that happen. Such well-written, story-less prose is known in the trade as a beautifully written “who cares?”
So what is a story? In a nutshell: A story is a single, unavoidable problem that grows, escalates and complicates, forcing the protagonist to make an internal change.The secret of story is that it’s about internal change, not an external plot-based one. Everything that happens in a story gets its meaning and emotional weight based on one thing: the internal conflict it spurs within the protagonist as she struggles with what the hell to do next in order to solve the plot problem. This is as true of a quiet literary novel as it is of a heart-pounding thriller. The drama doesn’t come from the events themselves, it comes from how those events intensify the protagonist’s internal struggle. That’s what makes us care. That’s what triggers the intoxicating sense of urgency that catapults readers out of their own lives into the protagonist’s. Here’s the bonus for writers: The deeper you dig into this struggle, the more meaningful – and thus beautiful — your prose becomes. Great writing comes from great stories, not the other way around. Learn more about the book below:
From the Editor’s Desk: Vice President and Editorial Director Rebecca Saletan on I’m Supposed to Protect You from All This by Nadja Spiegelman
At moments like these, editors can feel a little like the Wizard of Oz, struggling to muster godlike pronouncements from behind a threadbare curtain of authority. I confess I wondered at moments if we were both lost. But as Nadja began to send me draft chapters, working her way through the material, it became clear to me that my author, young and wide-eyed as she was, had incredibly well-developed impulses as a writer. She knew where she was going, and she returned to the material, draft after draft, until she got it there.
Like many writers, Nadja is a creature of the night, but she took that to extremes. Sometimes when we’d Skype, well into the evening for me – editors tend to be creatures of the night too, at least when it comes to editing – she’d still be up, working, when dawn was already breaking in Paris. Sometimes we continued our conversations the next morning, though at her age, the punishing hours she was keeping did not show. But they paid off. Gradually a gorgeous, intricate narrative emerged, one that mimicked the layering and warping of memory, to powerful effect.
I have daughters of my own, a decade younger than Nadja – more or less the age Nadja was when her mother first told her her story. I came to the book not only as editor but as mother and daughter. I wondered about all the things I had never asked my mother about her past, or her mother’s. I was in awe of Francoise’s courage in revealing everything, and doubted that I would have the same. The book made me appreciate that we do not understand any adult until we see him or her as someone’s child. I loved getting to be part of its coming into the world.
Listen to an interview with Nadja on the Beaks and Geeks podcast: Â
Highlights from the 2016 San Diego Comic Con

Suvudu writer Matt Staggs was on the scene to interview some of your favorite authors. Read his interview with Chloe Neill (author of the Chicagoland Vampires novels, the Dark Elite novels and the Devil’s Isle novels) here.

Bestselling author Patrick Rothfuss (Kingkiller Chronicle) tells stories, answers audience questions, and discusses all things strange with interviewer Hank Green.
Indra Das is the author ofThe Devourers, talks with Matt Staggs about werewolves, fantasy, and more. Read the whole interview here.

Sabaa Tahir, author of An Ember in the Ashes, talks Roman history, her second book, A Torch Against the Night, and meeting her fans. Read the whole interview here.
Find more videos here and here.
Check out Suvudu’s full San Diego Comic Con 2016 coverage here.
Check out some of the books from the featured authors here: